The COVID-19 pandemic has caused the real estate market to skyrocket!
Why? Record breaking low mortgage rates, low inventory and lots of home buyers reevaluating their living situations during quarantine.
Now is the time to invest in Real Estate Magazines!
Brand recognition and visibility are the two primary reasons why real estate companies, brokers and agents invest in print media.
While digital advertising helps promote listings — print media helps promote brand recognition and visibility. As Forbes puts it simply, when it comes to real estate, “print ads don’t sell property, but they do sell sellers.”
To make your presence known in the highly competitive world of real estate, advertisers must set aside at least as much money for print advertising and brand recognition as they do for listings.