09-05-16: Print Beats Digital… Again!

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There’s good news for printers and paper companies. Despite the enormous migration to electronic media, neuroscience research shows that paper-based content and ads offer special advantages in connecting with our brains. In the last decade, every marketer as been engaged in some kind of “print to digital” transformation. Glossy brochures, direct mail pieces, bulky manuals, and many other printed items have been replaced by a combination of web content, email, and on-demand electronic files. This transformation is driven by how all of us consume media. We…

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